Significance of Business Intelligence System on Quality Decision Making using Analytic Hierarchy Process in Fast Moving Consumer Goods Industry

(A Case Study of Pepsi Co. Pakistan)

Abstract

This study investigates the impact and usage of business intelligence on the quality decision making from two usage perspectives; employee designation and departmental classification. Study has been done on Pepsi Cola International Private Limited as a case of beverages industry of Pakistan. After a decade of reforming policies and development, Fast Moving Consumer Goods organizations are now playing vital role in the development and sustainability of economy in Pakistan. A single exploratory case study approach has been employed to analyze the Pepsi Co. by using quantitative method. Pepsi Co. organization is using business intelligence technology to twirl the raw data into useful information, resultant information into knowledge and plans that are optimizing business strategic activities such as decision making and improve the proactive management, curtail expenditure and capitalize the profit. For the collection of data, questionnaire survey was conducted. Based on respondents, stated association between significance of business intelligence in organization on basis of department and employee classification on quality decision making through analytic hierarchy process has been testified with Regression analysis and Sobel test.