Exploratory Study of the Pattern and Motives of Facebook Usage among University Students

Abstract

This paper looks at the pattern of Facebook usage among university students. Results show that Post-graduate students spend more time on internet surfing while Under-graduate students have more friends on Facebook. Gender differences are found in the Facebook usage pattern. Females, as compared to males, mainly use Facebook for chatting, updating their profiles and viewing their friends’ walls and photos. Moreover, males in comparison to females, show higher tendency of adding strangers as friends and mainly go for looks of the individual before sending an invitation for friendship.